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In 2011, AMC Theatres launched the first ever rewards program from a movie theater! AMC Stubs rewards program celebrates customer loyalty by giving back hard earned money and offering free concessions upgrades. From concessions to new projection technologies, their movie theaters cultivate a delightful experience. By focusing on the guest, the company continues to meet the ever-changing needs of their visitors, and enhance the overall cinematic experience. AMC is responsible for revolutionizing cinema, with a history of innovations that includes armchair cup holders and stadium seating.ĪMC’s theaters operate on the foundational principal of excellent service.

Since Stanley Durwood opened the world's first multiplex theater back in 1963, the company has been recognized as both an industry leader, and an iconic destination for moviegoers. I think the leather recliner may soon become the new standard, the way (p)leather seats have gone from a premium theaters like The Bridge (now Rave 18) in LA to a standard feature at a theater like Dipson Flix.AMC Theatres operates over 300 movie theaters nationwide, welcoming over 200 million guests annually. It appears this is AMC’s new business model: smaller and more luxurious complexes. AMC, since the infusion of capital to renovate theaters (from new owners Wanda Group) has been refreshing older theaters with these leather recliners. Maple Ridge as of late has seen some new businesses open up near AMC – on a recent Saturday night I observed quite a crowd (mostly UB folks) at the cafes and restaurants in the plaza next to AMC, which had been empty just a few years ago when I first moved to Buffalo. This week and next only four films are on the schedule. I visited tonight for Oblivion – the left side is closed, they temporarily moved over the ticket counter, not much on the left side has been done thus far (the lobby remains in tact, but it’s now a “hard hat area”). With that said – Niagara Falls Boulevard in Amherst would be an excellent place for a multiplex, what with that UB2020 scam just passed (which calls for building the University via rapidly raising tuition and implementing strange new fees the administration can’t justify like the “Academic Excellence Fee”) – if UB expands in Amherst as some developers like American Campus Communities are betting on with new properties – is a 10-14 plex in Amherst out of the question? The only strange thing is AMC otherwise withdraw from Buffalo, giving up all the sites they inherited from General Cinema (University closed, Galleria went to Regal, McKinley went to Dipson) – this is the only hold out, an original 1980’s AMC at that, 10 years after they sold off many theaters of this era.

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I’d say so – AMC converted the place to all digital (although not Sony 4K digital, oddly enough – I suspect Regal has gone full Sony 4K at least at Transit, Galleria and Quaker Crossing).

It still holds its own being close to University at Buffalo’s North Campus (although the school runs free midnight movies at the Dipson’s Amherst Theater on Saturday across from UB South) – although I wish AMC would retreat from the market altogether and for Dipson to take over its lease as I think a more localized approach to the film programing would lead to a more interesting movie selection. The theater also is experimenting with different price structures – last summer all shows Monday-Thursday were $4.50, now they are discounting M-Th adult admission to $6.75 with Fri-Sun at $9. The staff/management keep the place spotless.

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The theater also never received an upgrade to the AMC of the 90’s look (white, blue, pink) and still has it’s 1980’s charm (dark red, light browns). The seats also appear to be original as well. In truth upgrading it to stadium seating would present many limitations – the projection booths are a few steps up – there’s no height to pull it off without gutting the place. They have yet to do a full digital upgrade. It hasn’t upgraded to stadium seating, although Theatre #2 has digital projection for 3D showing some signs of confidence from AMC.

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